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SHC-JMA Joins the phenomenal MAD World 2016 at MOA Arena

Article/News by: Aracel D. Quevada
Photos by: Cyrile Jael
Date Posted: February 06, 2016


The Cordian Junior Marketing students joined the close to 8000 delegates from the academe and private sector in the annual MAD World last January 31, 2016 at the SM Mall of Asia Arena. With the theme “ Generation of Digital Contagion”, MAD World is a prodigious event that is organized annually to cater the needs of students and graduates around the country who strive to excel in the field of Marketing and Advertising. The event aims to educate students on topics such as breaking into trends, the culture behind the social media era, and mastering the art of virality.

Four speakers shared their marketing experiences which include comedian and best-selling author Ramon Bautista, McDonald's Philippines' executive vice-president and deputy managing director Margot Torres, and co-founder of Yellow Boat of Hope Foundation Jay Jaboneta.

The first speaker, Margot Torres, is the Executive Vice President Managing Director of McDonald’s Philippines. She said “You must know your brand, you must know what it stands for, what it is and what it is not” and she also reiterated that “as a marketing people we must understand different situations and appreciate listening”. As marketing students, the ideas of Ms. Torres resonate with us as we strive to become good in marketing in order to provide good service by listening well and connect ourselves to the customers. One thing that also impressed us is when she shared how McDonald’s management go with the flow of trending topics online and they either make a move to be part of that trend. Mad World audience were visibly impressed of Mrs. Torres’ intelligence, knowledge and experience because everyone can’t help not to give her a round of applause every time she shared their company’s advertising strategies.

The second speaker was Internet Star, Actor, Professor and Best Selling Author, Ramon Bautista. He really is an attention catcher. The crowd got wild when he appeared on the stage and no wonder why, because he got the charisma and the humor. When he said “Kahit ganyan yang mukha mo, wag kang mag-alala meron din yang target market” the whole MOA was ecstatic, Though Mr. Bautista sounds funny, his marketing experiences whether failures or successes resonates to the crowd.

The third speaker, Jay Jaboneta, head of Corporate Affairs, Philippine Business for Social Progress and Co-Founder of Yellow Boat of Hope Foundation, Inc., discussed how powerful Facebook is to publicity and advertising because through his Facebook status he had launched a thousand donors. Many people has seen his status and contacted him to donate money/materials in order to make the yellow boat project real. He’s a living proof that we could change other’s future if we just use the internet correctly. In just a click, he has helped thousands of children living far from their school. The color of the boat was inspired by the color of school bus which is yellow because the purpose of that project is to bring the kids back to school.

The last speaker was Ken Lingan, the Google Philippines country manager. His first question was, who among us are using or subscribing in Youtube and everybody raised their hands. Then he explained that in Youtube everyone has s stage, every citizen has a voice, and everyone are able to tell their story that’s why there are some artists being discovered in Youtube. Mr. Lingan showed how Youtube could be a powerful tool when it comes to marketing and advertising.

The delegates really got “infected” by the love the speakers show in their profession, the humor they shared, the happiness they brought , and the new knowledge they imparted made the Marketing Cordians treasured the 2016 MAD World.






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