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Kordiyanong Marketista Conducts Livelihood Training on Product Development and Innovation in Brgy. Barra

Article/News by: Vince G. Calatrava
Photos by: Melvin Andrade
Date Posted: September 21, 2016


The Junior Marketing Association (JMA), the academic organization for marketing students of Sacred Heart College, used their marketing skills by conducting their first livelihood training session dubbed as “How to Get a Market” using Product Development and Innovation in Brgy. Barra, Lucena City last September 9, 2016. The beneficiaries of this livelihood training were the members of The Samahan of Vincentianong Mananahi who are mothers yearning to improve their financial condition.

The 4th year JMA officers facilitated the training with Melvin Andrade as the marketing resource person while Ms. Erika Rita Calub served as organizer. Mr. Andrade tackled the 4Ps in marketing: product, price , place and promotion wherein he emphasized to the members of Samahan ng mga Vincentianong Mananahi that their Products should satisfies a customer need or want, the Price should be set in the amount a customer can pay, Use Promotion by telling the customers about the products by using personal sales and promotion and the Place should be set where transactions should take place . Mr. Andrade further shared that from experience, the most common mistake people make with marketing is not putting enough thought into the Product and Place part of the mix.

The livelihood trainings conducted by business students and faculty are part of the on-going Community Outreach Projects of the College of Business Administration.






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