Cordian Marketers Participate in PJMA’s Ezel: Discovering Marketing Wonders

Article/News by: Mary Grace Y. Garia
Date Posted: October 11, 2016

Sacred Heart College Junior Marketers join hands with other business schools offering Marketing in the annual Philippine Junior Marketing Association General Assembly last October 2, 2016 at TeresaYuchengco Auditorium - De La Salle University .The event dubbed as "EZEL" the 30 year of Discovering Marketing Wonders gave the 13 Cordians to sharpen their saw amd present talents by participating.

Mr. Mac Arago, PJMA Vice President for Membership, launches the Ezel Discovering wonders by sharing in his speech that the legacy to ourself is to improve by balancing our academics and leading.Doing these, can benefit the future helping ourselves and the community such as PJMA.

Chief Executive Officer in Digital Arts Network, Mr. Ed Mapa Jr. encouraged the marketers to explore technology because "the great growling engine of change is Technology". According to Mr. Mapa in this Generationtechnology is part of life hence people can't survive without Google, Facebook, and other social media. Mr. Mapareiterates the dispense list of Humanizing Building Blocks. that inspires many marketers:1. People first not Technology, 2. Build New Connections , 3. Be Purposeful, 4. Be on their Side, 5. Surprise and Delegates, 6. Be Indispensable, 7. Build Relationship and 8. Involves Me . He further added that there must be a purpose in everything, that you are part of their side, between the consumer and sellers, marketers. Ed Mapa, Jr. is one of the earliest advocates of digital advertising and is one of the pioneering members of the Internet &Mobile Marketing Association of the Philippines.

"How to be a CEO at the age of 22" this is quite unthinkable but this is how Sean Si started.Mr. Sean Si is a 28 year old guy who loves to think, read and write. He finished Information and Communication Technology at De La Salle University, with no High Grades, with Failing Subjects and dedeicated his time in Computer games. Mr Si dreamed to get into HP and this is his dream job before he graduates. Everyone is Genius but if you judge a fish by its ability to climb a tree it will live its life thinking it was stupid. He also said that in digital marketing, you should be in the edge. If you want to be a specialist in something "Work Hard", you don't need a suit to be serious. The things you need to become a CEO at age of 22 are God, guts and hard work. Three Cordians competed against 5 schools in a dancing contest 5 schools and the Cordians wowed the audience in their grace and timely movements. The three are Ms. Hana LaeFelices, Mr. Siegfred Neil Adefuinand Ms. JemimahTempre.

In the closing ceremony, Ms. Aracel D. Quevada, the Sacred Heart College Junior Marketing Association President received the Certificate of PJMA membership requirement of the Academic Year 2016 - 2017. The EZEL - Discovering Marketing Wonders is one of the most memorable memories as a member of the "Kordianong Marketita".

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