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LEADERSHIP AND SOCIAL MEDIA BRANDING FOR FINANCE MAJOR

Article/News by: Jezza Manuelle Zoleta, Sheena Mae Hicayo, Ma. Luz Florence Uy, Baljinder Dhillon and Alvin Borromeo Jr.
Date Posted: October 10, 2017



The Junior Finance Investment and Executives (JFINEX) of Sacred Heart College officers as an active member of the mother organization Junior Confederation of Finance Associations – Philippines (JCFAP) joined the annual Finance Student Leader Seminar last August 5, 2017 at the Albertus Magnus Auditorium, University of Santo Tomas, Manila./ With the theme “Advancing Success Through Millennial Leadership” the event focused on professionalism in the financial services industry, leadership, millennial leadership, personal branding and social media branding.

Designed to equip Finance student leaders with leadership skills that would help them advance success through millennial leadership, the organizer invited a battery of experienced speakers.

Mr. William Patrick Mata, CPA shared his core of Leadership called 6c’s of Leadership: (1) Critical thinking, leader must think to face challenges, to make analysis and to have a resolution and recommendation. (2) Communication is the blood life of the organization, it has 2 way communications and leader must listen to his people. (3) Collaboration, leader must collaborate to his subordinate to have a best result. Leader must have a creativity to have an innovation in his organization and he must think outside the box. (4) Commitment, leader must commit to the organization and he must dedicate to his work in the organization. (5) Compassion, leader has concern and care to his people. He also said that “is not easy to become a leader but it is workable” and he want also to influence others to do the right thing.

Second topic was "Professionalism in the Financial Services Industry" by Mr. Marc Kristian Gulle the head of the Business Development Association of the Charted Institute of Securities and Investment or CISI. The topic started with the three aspects of professionalism and this is K.S.B or also known as knowledge, skills and behavior. Mr. Gulle also stated what is CISI or Charted Institute of Securities and Investment is the leading professional body for securities, investment, wealth and financial planning professionals. Formed in 1992 by London Stock Exchange practitioners, we have a global community of circa 40,000 members in 116 countries and last year more than 40,000 CISI exams were sat in 80 countries, 15,000 taken outside the UK. And how it can help the new students in helping their investments and future financial planning goals.

In the afternoon he topic of Miss Aina So about the “Millennial Leadership in the Corporate World” defined millennials who are known for being a tech savvy generation. She also advised the students or the millennials of using a technology is a tool not a distraction. Miss Aina tackled about the characteristics of Millennials such as born between 1977 to 1995, creative, entrepreneurial, tech savvy, bolder, adventurous, passionate and purpose and then we are agreed with that because most of the students there are the millennials. She also shared 10 years from now or after 10 years 60% of the workforce will be the millennials. For about what hiring managers says about millennials, what do we get is that learning new skills is key to advancement, 2 years is right amount of time to stay in role, employers expect too much experience from job seekers and low pay & no development mean it’s time to go. She gave 10 tips to Millennials are; know yourself, humility, overcome procrastination, go beyond mediocrity, it starts from a decision, diversity, when dealing with mistake means correct it and learn from it, when dealing with challenges means it is a matter of perspective, never be satisfied of what you know means reflect on it and surround yourself out of the box thinker.

Next was Personal Branding by Ms. Rina Rodriguez. She said that your brand defines “You”- your image, your mission, your values, and your vision. Personal Branding is a crucial component of success. It is the way you see yourself, the way you see others, and the way others see you. It is what do you believe in, what you plant in your mind. Ms. Rina said that millennials are confident, impulsive, independent, diverse or flexible, nomadic, multitaskers, pragmatic idealist, entitled, egoistic, competitive, narcissistic, adventurous, and over achievers. She asked “What do you want to achieve?” and she leave a message that we must believe in our dreams and the only thing that stands between dreams and reality is our own hands to make it happen. And to achieve our dreams we must (1) have sincere intentions, (2) understand that things are not always what they seem, (3) trade jealous for inspiration, (4) being tires isn’t a badge of honor, and lastly reconsider your comparisons. Ms. Rina leaves us an inspirational quote, “You can be anything. Don’t stop until you’re proud.”

The fifth and last speaker was Ms. Alea Ramirez, Brand Specialist for new media BusinessWorld publishing corporation. Her topic was all about “Social Media Branding” Specifically on the 7 powerful ways to build your social media brand. (1) Pick the right social media platform. (2) Be active (3) Engage (4) Be Visual (5) Be Consistent (6) Get Influences to help you (7) Use Social media for other types of communication that help your brand. She shared a little something on her experience on dealing with her own brand, on how social media helped her develop her brand.

The seminar helped the Finance Cordians in understanding the real meaning of leadership in Finance and how to use branding to advance their future finance career.



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